TLDR: highest to lowest cost per minute https://superbowl.firebaseapp.com/s/watched/costminute-
Which Companies Wasted the Most Money on Super Bowl Commercials?
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Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#12Seems odd to use Youtube views to determine whether the Super Bowl spending was worthwhile. You have to choose to watch a YouTube video, while the Super Bowl ads are pushed to everyone.
The idea here is that if people connected with the video while watching the superbowl, they shared it online. Commercials were uploaded to YouTube by their respective company, and included a hashtag- deliberate pushes to form a conversation online. There are a lot of ways to measure engagement/impact of a commercial, this is one of them.
That makes sense, but I'm sure it's skewed between younger/more tech savvy target audience (ie, Clash of Clans) vs older or less savvy viewers.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#13TLDR: highest to lowest cost per minute https://superbowl.firebaseapp.com/s/watched/costminute-
This uses ad spend for the tv spot and correlates it to its effectiveness on the internet.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#14Earlier quoted context omitted.
Though, the only real data point that probably matters is what sales were like for the companies. I'd imagine they are at least a little correlated, would be neat to see some actual numbers.
We probably could get Clash of Clans downloads, interesting they're not necessarily selling anything.
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Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#15Earlier quoted context omitted.
The idea here is that if people connected with the video while watching the superbowl, they shared it online. Commercials were uploaded to YouTube by their respective company, and included a hashtag- deliberate pushes to form a conversation online. There are a lot of ways to measure engagement/impact of a commercial, this is one of them.
We thought that Youtube was a good gauge of general internet interest in the ad. If you liked the ad or ended up talking about it after, you probably pulled it up on Youtube to see it again.
Youtube views can be and are purchased just the same as TV views. The total views shown on a youtube video is inclusive of paid youtube advertising and isn't a very reliable metric of "interest" (when it comes to ads)
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#16Very nice analysis of the effectiveness of advertising. Things like this are really needed in the field.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#17I'm not sure how well this metric works for Supercell and Clash of Clans. I sometimes play that game, and I can tell you that during the Superbowl, there was an in-app notification sent to all it's players to watch the youtube ad, which greatly increases the number of views of the ad beyond what the other company ads could do.
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#18Recalls a SB ad years ago, during the original Internet bubble: E-trade showed a dancing monkey, then the text "Well, we just wasted two million dollars. What are you doing with your money?" https://www.youtube.com/watch?v=BnQMq5wtZcg
Gotta wonder what that cost them in lost business (you gonna invest with a group that brags about throwing money away?).
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#19Coke's #makeithappy campaign ended up being pulled thanks to an effort by Gawker, that's gotta have some marketing folks upset.
Here's wondering if the gossip mongers like Nick Denton might have to pay the price for their tomfoolery.
http://www.jta.org/2015/02/07/news-opinion/the-telegraph/whe...
Re: Which Companies Wasted the Most Money on Super Bowl Commercials?
#20Recalls a SB ad years ago, during the original Internet bubble: E-trade showed a dancing monkey, then the text "Well, we just wasted two million dollars. What are you doing with your money?" https://www.youtube.com/watch?v=BnQMq5wtZcg Gotta wonder what that cost them in lost business (you gonna invest with a group that brags about throwing money away?).
Gotta wonder what that won them in new business (you gonna invest with a group that had an add people were talking about more than a decade later?).