A company and it's customers are both victims when it gets hacked, but when it has millions of customers the external cost of poor security is so great the bad outcomes seem inevitable.
However, there would be less harm from these kinds of breaches if consumers were not obliged to prove their own innocence whenever someone loaned money in their name without rigorously verifying their identity. If someone claims to have loaned a bunch of money to me without ever interacting with me, the recovery of that foolish loan should really not be my problem. It would still be bad for an insurance company to expose private information, but there wouldn't be such a tremendous incentive to steal, agregate, and distribute this kind of data if there wasn't so much easy money in it.
Stolen credentials of the kind described in this breach are valuable largely because there is an asymmetry of effort favoring thieves: it's so much easier to borrow money in my name than it is for me prove my innocence that the process of borrowing money with other peoples' identity can be done in bulk, and to some extent automated. This situation is only sustainable because the lenders have shifted the responsibility of authentication onto their customers, retroactive to the issueance of credit. Identity verification prior to extending credit to a debtor is trivial and automated, while retroactively proving fraud has a large cost to the debtor in actual human labor.
It seems like payment systems and consumer creditors have colluded to force a Faustian bargain on us: to gain access to utilities and payment systems you have use credit, even if you don't want it. Therefore, if you want to be able to have municipal water, a place to live, or a phone, all of which are practically contingent on credit rating even if you pay with cash, you have to protect your credit rating.
It would be nice to decouple payment systems from consumer credit, but we won't. Nobody, whether they are a buissiness or the state, can afford to cross the credit card companies or the ratings agencies. They are buisiness titans with big lobbying clout. If you get taken by theives, it doesn't mattter if you're a consumer, a big corporation like Target, or a government agency like the VA, you're going under the bus because the status quo is too profitible to fix, and security is your problem. Nothing can be allowed to slow down the issuance of easy credit, or to create the slightest friction in CC transactions. Look what just happened with chip and pin? We can't even _opt into_ a pin for CC transactions because it might confuse us. While we're on the subject, go read about what happens to people who to try to build alternative payment systems that cut out MCVISA...
How many data breaches would there be if bad actors had to take the trouble to personally hassle each of the millions of people they had data on before they could take our money?
Probably some, but how much would we care who knew our SSN's or addresses if they couldn't easily be monetized?
Some, but less, I think.