>The point you're still missing is that if an activity is only worth $5 to you, then a $10 penalty will make you stop.
Only if you accept that immediate relative dollar values are a person's (in this case a non-physical, corporate entity's) only motivation. This view is cynical and likely not true in all cases.
I think your point is contradictory,
First you claim that income vs. penalty is the only concern, but at the end of your post you appear to claim that there is a threshold at which income and/or perceived value of the original activity ceases to be a concern.
>... regardless of your income or how much you valued the original activity.
I'm willing to accept that the actual persons that determine Marriott's policies, and therefore physical activities in the real-world (through the policy-makers' and/or their subordinates' actions), are motivated purely by the actions' perceived ability to extract currency from other people. However, that is all the more reason to consider the totality of the organization and its income in any judgement about the organization. As a matter of cost-benefit analysis, the organization may judge that they can absorb a particular fine, but will continue its "evil" behavior, in the sole pursuit of profit, by attempting to hide or disguise the offending behavior. We've seen this pattern play out over and over throughout history and even in very recent history in many industries, including mining, banking, manufacturing, political influencing, etc. Marriott itself even began going down that path by attempting to legitimize its interference through obscure (at least to most of the people affected by the interference) political means.