I don't understand how their business model could scale, i.e. how they would be profitable, if indeed, they have real person(s) responding to multiple women (or users who've designated themselves as a woman :). Let say 1 "real human" is responding to 10 women at the same time, the membership income from these 10 users (not accounting for software, hardware overheads even) = $25 / month X 10 paid users = $250. If this…
Looked at another way - one customer representative can support two customers/hour (in aggregate, obviously they don't send all their texts to one person in an hour). The customer representative gets paid $10/hour, the two customers pay $50/hour.
Pretty good business model.