Earlier quoted context omitted.
> Comic book authors don't consider that women might want to read their books, and so they unwittingly cut women out of their audience. I'm guessing Marvel, DC et al have done a lot of research over the years and found out yep, it's pretty much only males that read comic books. They've attempted female-targeted comic books over the years and they don't sell. Not really worth spinning your wheels on something that's n…
> I'm guessing Marvel, DC et al have done a lot of research over the years and found out yep, it's pretty much only males that read comic books. When the vast majority of their output is targeting a mostly male demographic, and being sold almost exclusively in an environment that attracts mostly men, that may be so. But it is a situation of their own making by making their product offering so niche. > are really only…
I think you've got the order of things mixed up. No company intentionally wants to cut their customer base in half. They've tried to attract female readers. They'd be stupid not to! Women just aren't attracted to comic books.
And don't forget that comics _used_ to be sold in book stores, gas stations, etc. Now they aren't. You know why? Because across the board hardly anyone, relatively speaking, reads comic books. They're niche because they're just not that popular in general.
> ... in the US. Unsurprisingly, given that they mostly sell products not targeting women... in the US.
Because in the US, women don't care about comic books. It's a chicken and egg debate for the ages, clearly.
