Nobody seems to have a good answer for what RS should become to avoid shutting down. The most common answer is to go back to its roots and embrace the maker market and stock up on things like 3d printers, breadboards and arduinos. I think this is the wrong idea, since the market is nowhere near large enough to support the vast amounts of stores RS has. I think if I was the CEO, I would focus on being a boutique shop…
- lots of retail stores in crappy locations. There's no way I'll hear the difference between a Grado and a Sony when the juicer at Orange Julius is echoing down the hallway. It would be perfect for 3d printers, though.
- Cheap, non-committed workers. I'm not sure it would be worth training everyone there how to use a 3D printer if they only stay there a year. Also, not everyone there would be able to sell hifi; definitely not better than the blue-shirts can.
- A good supply chain of custom-branded products. This used to be their bread-and-butter, but no one wants Enercell batteries anymore.
- A brand name that has been diluted. I know Brookstone is great for craptastic stuff, but it would take a lot to re-educate people on the new RS.