Does the intro feel weird to anybody else? The segue from talking about the current tragedy in France to talking about a company's product line choices feels like an attempt to capitalize on the current fervor, and it feels weak.
Depends on how you see it.
Looks like author is deeply affected by what happened there recently, which must have distracted a lot. That he links with focus.
So, in a way - I find it okey, very unusual though.