They'll still lose. Amazon has Prime. They have the fastest shipping in the world. Fuck, they practically invented Just-In-Time warehouses. Amazon is diverse too; they have one of the largest clouds in the world. People know about Amazon. Amazon has tons of reviews on products too, so I know if a product is shitty or not. I order online like 3 or 4 times a year, I'm not going to pay $50 to shave a few percentage poin…
There's always room for competition, which, at the end of the day, is good for consumers. Their service(s) might not appeal to you, but it might appeal to the next guy. Recall what the mobile OS space was when Google launched Android in late 2007? Yep, even Ballmer made fun of the new OS. Today does anybody care about a mobile OS from Microsoft? Sure, we're not talking about the same type of business, but the key is…
Well Ballmer also made fun of the iPhone when it first came out. Best not attach too much weight to his opinions.