I spent all of 2014 building a SaaS for dog daycare/kennel owners. The MVP turned out beautiful. Went to a few trade shows towards the end of last year and people went crazy over the software. 0 outbound marketing yet, and already have 22 customers at $100/month. This year my goal is to scale up to 200 customers. It's a really weird market niche where no one has built software for in 10 years. Pretty neat.
Hi - how did you determine pricing for a niche?
-One charges $85/month, has decent support but a disliked and old product.
-The other charges $60/month, has poor support and a very slow product (~30 sec. page load time)
I knew that I had a superior product (months of real-world testing) and that our business wanted to make support a priority.
In the end, we priced at $100/mo or $1000/yr. It's higher than everyone else which implies a better product (kinda). I haven't run into sticker shock yet for anyone with an existing business.
We're planning on raising the price >20% for new customers within 6 months.