In the pg essay "It's Charisma, Stupid"
http://www.paulgraham.com/charisma.html he says
Opinions seem to be divided about the charisma theory. Some say it's impossible, others say it's obvious.I was in the "it's obvious" camp, but I had a sense of deja vu as I was reading the essay. I have the vague feeling that I found it obvious not because I had figured out on my own, but because I'd read about it elsewhere.
This article brought it back to me. Back when I was in high school, some popular math book that I read (don't remember which one) had this as an example of how simple mathematical reasoning can explain questions of great social importance. I remember being impressed.
The other half of it is that many commentators* have noticed that charisma is an important factor in presidential elections, even if they didn't say it was the only one. So I guess at some point I'd put two and two together in my brain, which was why everything in the pg essay looked familiar.
Anyway, that was a long-winded way of saying "thank you for posting this!" :-)
*Scott Adams is one. I recommend reading his blog if you don't already; guised as humor you will regularly find deep wisdom.