Samsung CEO says all its products will be connected by 2020

Isn't this just hype? I still don't understand why it's going to be helpful to have something like my refrigerator connected. I've heard rumors of having the refrigerator tell you when you're out of certain products, but this is useless for people like me who rarely buy the exact same products! The internet of things is a cool idea for some products, but kind of gives me the feeling of being a gimmick overall.