Earlier quoted context omitted.
I wonder how much real value is actually generated from web bugs. A lot of interesting stuff can be generated from server logs; much more if you use analyzers. I just wonder how much of the set of "analytics" that requires involving 3rd parties (web bugs and other referrer tricks) is actually useful and a value. The set that is a value "that everybody benefits from" is going to be even smaller. I'm sure most people w…
I spend a lot of time analyzing my own logs. I get a lot of value from it. I am completely cool with someone analyzing their own logs if I visit their site. What I'm not cool with, is them finding out what _other_ sites I visit. I regard the current focus on analytics as unduly obsessive. How much do you need to know about your customer to flog your products? Just because you can measure something, it doesn't mean th…
As you mention, I'm more concerned with tracking as a 3rd-party[1]. There is, obviously, at least some real benefit in these cases that would not be possible when only using server logs. It's probably a lot less than most people think. A lot of that data (or similar-enough data when measured in e.g. how much it benefits sales or makes marketing cheaper) can probably be found elsewhere.
If we knew what the core benefits (needs, not wants), we might (in an ideal world) even be able to have some sort of social negotiation where the data can be provided in some form (or an alternative, or by making sure the real social cost is covered properly).
[1] While the law currently doesn't work this way, involving a 3rd-party unauthorized should really be considered some new type of (criminal) wiretapping in states that require 2-party consent.