Earlier quoted context omitted.
Jesus. The publisher is the New York Times, writing a story about a real threat to ordinary people. It's not a great headline, but neither is it really misleading either. It effectively communicates what the article is about to SNYT readers. Apparently anything that is not 100% dull now is clickbait.
It's not about being dull, or exciting, and it's not about click-bait or otherwise. It's about accuracy, reporting, and expectations. The heading was "How My Mom Got Hacked" so I expected to see something about how her mom got hacked. But I didn't. It was a great story about what happened after her mom got hacked, and it was interesting, and mildly engaging, but it simply wasn't what it said. Calling it something lik…
(you can swap in "publications" without really changing what you meant, but I guess it's fair to not blame reporters)