"DRM is absolutely to do with piracy, that's the whole point of the technology."
DRM's stated goal was dealing with piracy, 20+ years ago. That does not mean that that is what it does now. Goals aren't results, to say nothing of the fact that goals 20 years ago aren't necessarily goals today. It is highly arguable that, given that it has failed to stop piracy comprehensively, that its primary utility to the people that use it is actually platform control. For instance, please see and think about the stuff discussed in http://www.antipope.org/charlie/blog-static/2012/04/understa...
One of the reasons I don't accept "DRM is about piracy and nothing else" is that it doesn't make sense of the observable facts. DRM costs money and basically doesn't work. If it were really about piracy, I think the "DRM is about piracy" theory would see one of two reactions to that fact: Either we'd see a great deal more investment into DRM than we do now to the point where it could actually be relied upon [1], or it would get dropped to save money. Neither is happening; DRM continues, its advancements are quite perfunctory overall, and breaks proliferate. On the other hand, "DRM as platform control" implies that the currently level of DRM tech and investment makes perfect sense, it's already the correct amount as investing a whole bunch more would not increase the already absolute control over platforms that it yields. So I am inclined towards the platform control theory, as it seems to match reality better.
As for the fact that the DRM users "say" it's about piracy... feh. Words. Words are meaningless nowadays. Look to the actions.
[1]: While "it can always be cracked" triumphalists haven't been looking, the previous gen consoles took an awful long time to be cracked. I'd say there's evidence that this could in practice be made to work for software, at least. The 3DS is still only pried open a bit, just shy of 4 years after its release, and that only recently! I wouldn't care to bet when the XBone or the PS4 get cracked; a straight interpolation of existing trends can easily suggest six or seven years. Music and movies are still going to be hard to fully protect due to the fact that what is output to the AV system is the content. Software allows for more opportunities for DRM.