Benefits of Selling Outside the Mac App Store

Post by mikeash » Sat, Jan 03, 2015, 5:07 PM UTC

programminggeek wrote: post #9

I tend to think of selling to an app store as basically selling through Wal-Mart or Best Buy vs selling direct. Yes, selling direct is higher margin, but it's also got a different set of challenges. For example, you have to acquire customers on your own. Probably the best way to look at it would be to treat the Mac App Store as a secondary channel. If it was a secondary sales channel, then it's additional revenue and…

The comparison to Wal-Mart seems apt. They'll sell your product, but they'll abuse the hell out of you and force you to compromise the quality of the product, possibly beyond what you're willing to accept: http://www.fastcompany.com/54763/man-who-said-no-wal-mart

Post by rbritton » Sun, Jan 04, 2015, 6:17 AM UTC

nicky0 wrote: post #32

rbritton wrote: post #29

Earlier quoted context omitted.

I'm not familiar with the rule number offhand, but I'm reasonably certain they require you to have the same list price in both places.

Actually there is no such rule.

You are correct. I was thinking of this rule that has since been removed:

11.13 Apps can read or play approved content (magazines, newspapers, books, audio, music, video) that is sold outside of the app, for which Apple will not receive any portion of the revenues, provided that the same content is also offered in the app using IAP at the same price or less than it is offered outside the app. This applies to both purchased content and subscriptions.

Re: Benefits of Selling Outside the Mac App Store

Re: Benefits of Selling Outside the Mac App Store