Basically the upshot of this article is (for me) that if you own some piece of hardware you can only really trust it if it has never been out of your sight after you bought it (and hopefully it wasn't compromised before you bought it).
Shipping your laptop as checked in luggage, leave it on your desk overnight or go to lunch and when you see it the next time around it might not be your computer any longer.
Another very impressive bit to me was the fact that a financial institution took its security serious enough that they commissioned this work.
The whole thing is reminiscent of the inception hack:
http://www.breaknenter.org/projects/inception/
I'm imagining this guy working for the Apple center on Wall Street or near it plugging a little dongle into every macbook before it gets sold.