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Everything we know Google is working on for the new year

arstechnica.com

31–40 of 76 posts

Re: Everything we know Google is working on for the new year

#31
post #24

I see no biotech projects. Kind of strange, because it is a hot field, possibly the next big thing.

There's a whole section on biotech:

http://arstechnica.com/gadgets/2014/12/google-tracker-2015-e...

Most interesting to me is Calico:

http://www.calicolabs.com/

Re: Everything we know Google is working on for the new year

#32

I've always thought that the Google Ideas projects page was a bit frightening since many of projects are closely tied to defense. https://www.google.com/ideas/projects/

Google Ideas is essentially Google's division to collaborate with the state department.

Re: Everything we know Google is working on for the new year

#33

Earlier quoted context omitted.

Maximized user experience would be no ads.

Not if price is factored in to the user experience. Plus the small amount of value of discovering something you wouldn't have heard of otherwise.

The only ads I ever notice are for things I already have. Everybody pro advertising tells me how good ads are for me. I started using the Internet in 1991 and have yet to see how advertising is good for me. Here are some ways in which ads are bad for me:

- Increased operator bandwidth charges (REAL money)

- Loss of privacy

- Page download performance

- Garish web sites

- Lost time cleaning up after sites

- Being shown ads for products I already own

I would happily give more money than I pay my operator to content providers in exchange for no ads.

Re: Everything we know Google is working on for the new year

#34
post #23
post #17

Earlier quoted context omitted.

We try to show ads that people will click on AND THEN buy/use whatever's on the other end. This maximizes advertiser value, long-term Google profit, and user experience all at once. So we're trying to show you ads that you want to see, rather than ads that try to provoke you into clicking (like Buzzfeed articles)

I have a better idea. How about turning the tables and making a service that collects info about advertisers instead of users? Then let users browse your database of companies (and/or the products they're pushing) and actively search for what they went. Filters could be ecological stance of the company, color or style of the product, user reviews, published "expert" reviews, etc. Turn all that data over to the user a…

You can only search for what you already know about (and want to search for).

Re: Everything we know Google is working on for the new year

#35
post #23
post #17

Earlier quoted context omitted.

We try to show ads that people will click on AND THEN buy/use whatever's on the other end. This maximizes advertiser value, long-term Google profit, and user experience all at once. So we're trying to show you ads that you want to see, rather than ads that try to provoke you into clicking (like Buzzfeed articles)

I have a better idea. How about turning the tables and making a service that collects info about advertisers instead of users? Then let users browse your database of companies (and/or the products they're pushing) and actively search for what they went. Filters could be ecological stance of the company, color or style of the product, user reviews, published "expert" reviews, etc. Turn all that data over to the user a…

This would work if it did not interrupt G's current revenue stream- not sure how the rates would be set for the advertisers- especially smaller ones who need high target niched key words.

Re: Everything we know Google is working on for the new year

#36
post #23

Earlier quoted context omitted.

I have a better idea. How about turning the tables and making a service that collects info about advertisers instead of users? Then let users browse your database of companies (and/or the products they're pushing) and actively search for what they went. Filters could be ecological stance of the company, color or style of the product, user reviews, published "expert" reviews, etc. Turn all that data over to the user a…

You can only search for what you already know about (and want to search for).

very true-did not think about this-good point

Re: Everything we know Google is working on for the new year

#37
post #23

Earlier quoted context omitted.

I have a better idea. How about turning the tables and making a service that collects info about advertisers instead of users? Then let users browse your database of companies (and/or the products they're pushing) and actively search for what they went. Filters could be ecological stance of the company, color or style of the product, user reviews, published "expert" reviews, etc. Turn all that data over to the user a…

You can only search for what you already know about (and want to search for).

Are you implying ads is the only way to know about products and ideas ?

Re: Everything we know Google is working on for the new year

#38
post #27

Earlier quoted context omitted.

Not if price is factored in to the user experience. Plus the small amount of value of discovering something you wouldn't have heard of otherwise.

I'm not at all convinced that's true. I pay for Ars Technica because I want them to have money but I don't want to see ads. Edit: looks like Google might be thinking the same https://en.wikipedia.org/wiki/Google_Contributor

That would be awesome. Google's one of the few players with enough clout and reach to make a micropayments system that might actually work, or at least get enough users to see how it would work in practice and work through some of the theoretical hurdles.

Re: Everything we know Google is working on for the new year

#39
post #23

Earlier quoted context omitted.

I have a better idea. How about turning the tables and making a service that collects info about advertisers instead of users? Then let users browse your database of companies (and/or the products they're pushing) and actively search for what they went. Filters could be ecological stance of the company, color or style of the product, user reviews, published "expert" reviews, etc. Turn all that data over to the user a…

You can only search for what you already know about (and want to search for).

So, you must correlate advertisers.

But it's hard to design something that can not be gamed. As a user, there's no reason to adopt the more obvious possible solutions, because I wouldn't be able to verify that I'm not being tracked. (What means that I'd adblock it like any other source, and thus there's no reason for the site owner to use this one service.)

Re: Everything we know Google is working on for the new year

#40
post #18

Earlier quoted context omitted.

I hate this so much -- I'll search for some topic, and start getting ads all over the internet related to that topic. Case in point -- a few weeks ago I clicked on an article regarding "Computer Scientist Barbie", and clicked through the Amazon link. Guess how many Barbie advertisements I'm getting now.

Why are you getting ads ? Install adblock and/or ghostery. Fewer distractions, fewer cycles going to adware. I don't see ads in search results or gmail, and not a lot of other places either. Noticeably different on a tablet though, where it doesn't run. At the other extreme is adnauseum, which clicks on every ad link in the background (so you don't have to).

I don't know about the above commenter, but I have a complex relationship with ads and adblock. I installed it to get around some particularly nauseating behavior of some sites long ago, and largely forgot about it and browsed blissfully unaware of how much it was helping. Then I realized that someone else's Pandora was playing ads, and mine wasn't, it just plays song after song. I felt rather bad about that. This is a well established transactional structure which we are all used to on the radio, songs interspersed with the occasional ad to generate revenue. I feel like I've been stealing from Pandora for a few months now, especially because I've been on the cusp of paying for it for a few months even without the ads.

Visual content with visual ads isn't really that different, except that some sites vastly overshoot the expected norm for the ad-inconvenience to content ratio. I think those few bad-actors are to blame for most the current online ad-climate.

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