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Everything we know Google is working on for the new year

arstechnica.com

11–20 of 76 posts

Re: Everything we know Google is working on for the new year

#11
post #6

Earlier quoted context omitted.

Yes, taking over information streams and injecting ads. Ads are where all Google's money comes from to pay for the rest of it all.

After a certain point I don't think money matters even for Google. :)

I just wish they'd do it for free .

No ads ,no charges.

Re: Everything we know Google is working on for the new year

#12
post #6

Earlier quoted context omitted.

Yes, taking over information streams and injecting ads. Ads are where all Google's money comes from to pay for the rest of it all.

After a certain point I don't think money matters even for Google. :)

I feel Randall Munroe summed it up the best: http://xkcd.com/792/ :).

Re: Everything we know Google is working on for the new year

#13
If Google wants to offer "Whatsapp competition" in 2015, it should have 2 things, that Hangouts doesn't right now:

1) fast (instant) performance

2) end-to-end encryption (I wouldn't mind if they used the same Axolotl protocol as TextSecure and Whatsapp)

If it doesn't have any of those, I won't be using it.

Re: Everything we know Google is working on for the new year

#14
post #4
post #2

I've got a crazy guess here: I bet they're working on more ways to show ads.

It is not about the ads any more. Information is far much more important and they do a fine job at taking over every information stream they can get to. In the long run this will play a huge role.

>In the long run this will play a huge role.

Do you have anything particular in mind? :)

Re: Everything we know Google is working on for the new year

#15

If Google wants to offer "Whatsapp competition" in 2015, it should have 2 things, that Hangouts doesn't right now: 1) fast (instant) performance 2) end-to-end encryption (I wouldn't mind if they used the same Axolotl protocol as TextSecure and Whatsapp) If it doesn't have any of those, I won't be using it.

3) completely independent of Google+

Re: Everything we know Google is working on for the new year

#16
post #8
post #3

Earlier quoted context omitted.

Given their ad sales model, they're working on ways to serve you ads you're more likely to click on.

I'm perpetually torn about this -- on the one hand, the way they want to serve relevant ads is by knowing everything about my life, even if I don't want them to. On the other hand, I'll get really relevant ads. That's kind of nice.

I am much more complex than my search history- I find that "relevance" to me can depend on things as diverse as my current mood. I too am torn because I know that increased relevance means I am giving away more and more of myself- I'm pretty sure that G has no limits in this pursuit of "relevance."

Re: Everything we know Google is working on for the new year

#17
post #3
post #2

I've got a crazy guess here: I bet they're working on more ways to show ads.

Given their ad sales model, they're working on ways to serve you ads you're more likely to click on.

We try to show ads that people will click on AND THEN buy/use whatever's on the other end. This maximizes advertiser value, long-term Google profit, and user experience all at once.

So we're trying to show you ads that you want to see, rather than ads that try to provoke you into clicking (like Buzzfeed articles)

Re: Everything we know Google is working on for the new year

#18
post #16
post #8

Earlier quoted context omitted.

I'm perpetually torn about this -- on the one hand, the way they want to serve relevant ads is by knowing everything about my life, even if I don't want them to. On the other hand, I'll get really relevant ads. That's kind of nice.

I am much more complex than my search history- I find that "relevance" to me can depend on things as diverse as my current mood. I too am torn because I know that increased relevance means I am giving away more and more of myself- I'm pretty sure that G has no limits in this pursuit of "relevance."

I hate this so much -- I'll search for some topic, and start getting ads all over the internet related to that topic. Case in point -- a few weeks ago I clicked on an article regarding "Computer Scientist Barbie", and clicked through the Amazon link. Guess how many Barbie advertisements I'm getting now.

Re: Everything we know Google is working on for the new year

#19
post #17
post #3

Earlier quoted context omitted.

Given their ad sales model, they're working on ways to serve you ads you're more likely to click on.

We try to show ads that people will click on AND THEN buy/use whatever's on the other end. This maximizes advertiser value, long-term Google profit, and user experience all at once. So we're trying to show you ads that you want to see, rather than ads that try to provoke you into clicking (like Buzzfeed articles)

Maximized user experience would be no ads.

Re: Everything we know Google is working on for the new year

#20
post #18
post #16

Earlier quoted context omitted.

I am much more complex than my search history- I find that "relevance" to me can depend on things as diverse as my current mood. I too am torn because I know that increased relevance means I am giving away more and more of myself- I'm pretty sure that G has no limits in this pursuit of "relevance."

I hate this so much -- I'll search for some topic, and start getting ads all over the internet related to that topic. Case in point -- a few weeks ago I clicked on an article regarding "Computer Scientist Barbie", and clicked through the Amazon link. Guess how many Barbie advertisements I'm getting now.

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