The well accepted definition of an e-reader is "a mobile electronic device that is designed primarily for the purpose of reading" (from wikipedia) and most (all?) of those devices are reflective as opposed to LCDs which are backlit. "They spent five days reading from a paperback and five days from an iPad." . If only iPads were used, I don't believe the word e-reader is appropriate. If you use an e-ink display withou…
There are a lot of e-book reader with a built-in backlight that can be turned on and off, like the Kindle Paperwhite. But I agree that using iPads then calling that "a backlit e-reader" is pretty stupid. That's a tablet.
EDIT: I probably should have said "without the built-in light" but wanted to include devices that do not have one to begin with. I am still using one of these :)