Probably the only useful line in the article: > The light emitted by most e-readers is shining directly into the eyes of the reader, whereas from a printed book or the original Kindle, the reader is only exposed to reflected light from the pages of the book. So it's talking entirely about brightly backlit tablets, not e-readers with e-ink.
Since 2012, Amazon's high-end Kindles (the 2012 Paperwhite, the 2013 Paperwhite and the 2014 Voyage) shine light directly into the eyes. It looks just like a backlit display although technically the light and the diffusion panel are in front of an opaque (e-ink) display, not in back of a translucent (LC) display. On my Paperwhite, it is impossible to turn this light off -- only to dim it. Also, I dispute the OP's con…
For reference for those who don't have a Paper White; when at its dimmest setting, it is probably less than the ambient light in the room from neighbors porch lights and street lights. It is almost completely dark, and looks like an older non-lit Kindle in any room with lights on. I do wish it could turn off completely, however.