Great work and congrats! I'm a user and love the product, surprise, surprise :) Great advice on getting focused and measuring the hell out of everything.
Glad to hear that you're a user, love the product and liked the post :)
How Pipedrive went from 0 to 10,000 paying customers in SaaS
61–67 of 67 posts
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#62Earlier quoted context omitted.
Product development is dictated by marketing strategy. How would you build your product if you don't know what the market conditions are? How do you find out what the market conditions are? By segmenting the market by behaviour/need/price sensitivity, then targeting a segment which is underserved (or you can serve better), and finally positioning your product to cater to that particular segment with specific product…
Marketing doesn't write the specs for the product. Product management does. It's okay, man. Marketing is a thing. It's just not all things.
Word.
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#63Earlier quoted context omitted.
Product development is dictated by marketing strategy. How would you build your product if you don't know what the market conditions are? How do you find out what the market conditions are? By segmenting the market by behaviour/need/price sensitivity, then targeting a segment which is underserved (or you can serve better), and finally positioning your product to cater to that particular segment with specific product…
Marketing doesn't write the specs for the product. Product management does. It's okay, man. Marketing is a thing. It's just not all things.
>Product management does.
Maybe in start-ups or 1-product companies. Even then, this is not a good practice. Your customers will make a choice between you and competitors/substitutes. The product team does not know or understand this process. They don't do choice modeling, they write code.
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#64Earlier quoted context omitted.
Two things. First, marketing is not a scientific discipline. Full stop. Calling it a science does real science a disservice, and reeks as we say down south of putting on airs. Second, you're trying to make marketing encompass every piece of a business, from product idea to design to construction and beyond. It isn't everything. It isn't about designing or creating a product (other than marketing materials or services…
Voice of reason, thank god. Are we working at P&G here? This is startupland, nothing is scientific in the academic sense, least of all marketing or customer behavior. "Peer reviewed?" Please....
> Are we working at P&G here?
No, teradata.
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#65Earlier quoted context omitted.
Marketer here. What exactly is wrong with data and insights from a variety of sources that might include Moz, Optimizely, etc? These are marketing technology companies and have a unique bird's-eye perspective of raw data across numerous companies. Further, people like Rand Fishkin know their shit. You might disagree with it, but I guarantee if you had a conversation with him and voiced your arguments, he'd be able to…
I don't doubt Rand Fishkin as a marketer. I just don't like misleading people via inventing new terms for already known concepts, like "content marketing" for PR. It disconnects his followers from a lot of knowledge and they keep on reinventing the wheel. Or optimizely's A/B testing, which depending on your definition is anywhere between wildly imprecise and outright fraud. And this is by design, because they know th…
Fully agree there is a lot of fluff out there, and some of that is people trying to generate ongoing news or indexable content where there isn't really anything worth putting out.
That said, I'm not sure I agree with your take on the new terms. Sure they are buzzwords to some degree, but I see content marketing as distinct from PR in that it largely focuses on content creation, has considerations for SEO, etc. One could argue that PR has those components as well, but I see the distinction as PR focusing more on outreach to key individuals in the media, handling issues management, etc. Again, some overlap for sure, but I don't see content marketing efforts doing everything PR does or vice versa.
Again, people need to read a variety of sources, and part of the problem is there is no great way to tell whether a source is credible. But I think it is better that people start going down the rabbit hole than wander around completely oblivious.
Since you seem have a high threshold for what you consider value sources of industry info, do you have any recommendations for how others might discover those on their own? I'd be curious what you consider reputable sources.
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#66Earlier quoted context omitted.
I don't doubt Rand Fishkin as a marketer. I just don't like misleading people via inventing new terms for already known concepts, like "content marketing" for PR. It disconnects his followers from a lot of knowledge and they keep on reinventing the wheel. Or optimizely's A/B testing, which depending on your definition is anywhere between wildly imprecise and outright fraud. And this is by design, because they know th…
Fully agree there is a lot of fluff out there, and some of that is people trying to generate ongoing news or indexable content where there isn't really anything worth putting out. That said, I'm not sure I agree with your take on the new terms. Sure they are buzzwords to some degree, but I see content marketing as distinct from PR in that it largely focuses on content creation, has considerations for SEO, etc. One co…
ISSN: 1573-059X; 0022-2437; 0022-2429; 0732-2399; 2164-3970; 1520-6793.
https://www.informs.org/ (a couple of the journals are published by them); their Analytics magazine is also good, as well as their site.
ama.org
Any book published by Springer, Emeral Insight and Taylor & Francis Group.
for websites - the emarketer.com, meclabs family, econsultancy, conversion-rate-experts.com, distilled, butleranalytics.com, dmnews.com, kaushik.net, analyticsvidhya.com, ppchero.com, internetretailer.com, targetmarketingmag.com, SELand.
I don't like SELand much, but haven't found anything better when it comes to news about search. Do you have any suggestions?
Re: How Pipedrive went from 0 to 10,000 paying customers in SaaS
#67Earlier quoted context omitted.
Fully agree there is a lot of fluff out there, and some of that is people trying to generate ongoing news or indexable content where there isn't really anything worth putting out. That said, I'm not sure I agree with your take on the new terms. Sure they are buzzwords to some degree, but I see content marketing as distinct from PR in that it largely focuses on content creation, has considerations for SEO, etc. One co…
ISSN: 1573-059X; 0022-2437; 0022-2429; 0732-2399; 2164-3970; 1520-6793. https://www.informs.org/ (a couple of the journals are published by them); their Analytics magazine is also good, as well as their site. ama.org Any book published by Springer, Emeral Insight and Taylor & Francis Group. for websites - the emarketer.com, meclabs family, econsultancy, conversion-rate-experts.com, distilled, butleranalytics.com, dmn…
Thanks for sharing your list. I have to say I find it a bit interesting that you knock on Optimizely, Rand Fishkin and co but then reference ppchero, conversion-rate-experts, etc. They all have a range of quality, but I've seen high-quality pieces from both the sources you discounted and the sources you like.
I LOVE the Meclabs properties. MarketingExperiments.com is absolutely fantastic in particular. Definitely a fan of the others you listed as well. Avinash Kaushik is my analytics hero and I often find myself linking to his pieces when trying to educate about attribution or how to look at data.
SearchEngineLand is pretty decent for getting raw industry news, but some of their pieces are definitely skewed based on the biases of the authors. Believe it or not, there is actually some decent discussion that happens on Reddit in /r/ppc and /r/adops as well as every now and then in Quora.
My biggest problem right now is finding time to digest all the info. I used to be able to carve out a decent chunk when that was a large part of my role in the agency world, but now that I'm client-side my days are filled with many other items, so I have to fit it in where I can.