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I'm sure that it's a great product. That's usually a prerequisite for success, but hardly guarantees it. For every extremely successful product, there are hundreds of equally great products that falter - primarily for lack of luck. This kind of statement shows an extreme lack of perspective.
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Edit: My beef is with the prescriptive tone of the post, as if getting 10,000 paying users is as simple as 1, 2, 3...
>Pipedrive could have grown to 10,000 paying customers without any marketing and the next paragraph >The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product. Building a great product IS marketing. It's the most important part of marketing. It's at the beginning of any marketing plan. Marketing is the science of bringing a product to market, and later on, navigating the mark…
>Pipedrive could have grown to 10,000 paying customers without any marketing...The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product. I'm sure that it's a great product. That's usually a prerequisite for success, but hardly guarantees it. For every extremely successful product, there are hundreds of equally great products that falter - primarily for lack of luck. This kin…
I think "How we did it" case studies are interesting and useful, but the moment you turn it into "Here's how you can do it too!", you're on snake-oil territory. Edit: My beef is with the prescriptive tone of the post, as if getting 10,000 paying users is as simple as 1, 2, 3...
>Pipedrive could have grown to 10,000 paying customers without any marketing...The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product. I'm sure that it's a great product. That's usually a prerequisite for success, but hardly guarantees it. For every extremely successful product, there are hundreds of equally great products that falter - primarily for lack of luck. This kin…
Out of interest why do you think they have managed to reach 10,000 customers?
Earlier quoted context omitted.
Out of interest why do you think they have managed to reach 10,000 customers?
The short answer: luck. Yes, they have created a great product and yes they did some marketing - the same things that their competitors did. Once the prerequisite hard work has been expended, there are innumerable factors that are completely beyond anyone's control that determine which products succeed or fail.
>Pipedrive could have grown to 10,000 paying customers without any marketing and the next paragraph >The main thing that got Pipedrive to first 100, 1000 and 10000 customers was having a great product. Building a great product IS marketing. It's the most important part of marketing. It's at the beginning of any marketing plan. Marketing is the science of bringing a product to market, and later on, navigating the mark…