Unless Sony has shown to be doing something malicious (which I don't think it has - other than some horrific Adam Sandler movies recently), then the angle of mining the data just to create click-bait headlines is particularly infuriating.
Yes, it is right to report such a large cyber intrusion in the public interest, especially if people's data has been taken (and Sony already had this problem occur before - so it is worth pointing out that they had a chance to tighten up security) but trawling through the internal data of an innocent private company and exposing it online, just to gossip, is particularly poor journalism. Having worked with a lot of media, you can be sure they rightly wouldn't be too happy if people did that to them - just for kicks.