Anybody have an idea where can you find the YC open source template document Tyler is talking about? Thanks.
Hi Michie, Tyler here. Last I heard YC is working on the official docs and hopes to have them up soon. But... if you need a copy sooner, feel free to send me an email (tyler at clever).
Lecture 19: Sales and Marketing – How to Talk to Investors
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Re: Lecture 19: Sales and Marketing – How to Talk to Investors
#12Re: Lecture 19: Sales and Marketing – How to Talk to Investors
#13Having said that, I think the sales and marketing part was done pretty well. It didn't cover a lot of sales tactics, but the fact that it was highly focused on the $0-1M in revenue portion of a company was important. There is lots of 'startup' sales advice out there that is more focussed on scaling sales and sales process, which is generally more useful for companies greater than $5M in Rev.
Anyhow here are 33 if my top quotes from the lecture published here: https://medium.com/how-to-start-a-startup/33-quotes-on-start...
Re: Lecture 19: Sales and Marketing – How to Talk to Investors
#14I think it would've helped to separate the sales/marketing form the how to talk to investors portion, as this lecture seemed to pack a lot of material into a short period. Having said that, I think the sales and marketing part was done pretty well. It didn't cover a lot of sales tactics, but the fact that it was highly focused on the $0-1M in revenue portion of a company was important. There is lots of 'startup' sale…
Re: Lecture 19: Sales and Marketing – How to Talk to Investors
#15Question for Tyler (or anyone who signs contracts with their customers): What's the minimum deal size that you'd want to have a contract with a customer? If you're a $50/month SaaS, it probably doesn't make sense, but I could see the benefits as you approach $50k+ / year deals. Is the primary benefit to lock in the customer (ie. annual commitment)?
It is at about $10k ACV for negotiated terms, and driven primarily by cost concerns. Below $10k, the cost of contract negotiation and signing blows out the sales model. Your reps would need to close ~25 deals a month, and that is hard when redlined are flying back and forth. Contracts of adhesion you'll have from $1. The primary benefit of negotiable contracts to a SaaS business is unlocking deep pockets which requir…
Re: Lecture 19: Sales and Marketing – How to Talk to Investors
#16Re: Lecture 19: Sales and Marketing – How to Talk to Investors
#17Question for Tyler (or anyone who signs contracts with their customers): What's the minimum deal size that you'd want to have a contract with a customer? If you're a $50/month SaaS, it probably doesn't make sense, but I could see the benefits as you approach $50k+ / year deals. Is the primary benefit to lock in the customer (ie. annual commitment)?
It is at about $10k ACV for negotiated terms, and driven primarily by cost concerns. Below $10k, the cost of contract negotiation and signing blows out the sales model. Your reps would need to close ~25 deals a month, and that is hard when redlined are flying back and forth. Contracts of adhesion you'll have from $1. The primary benefit of negotiable contracts to a SaaS business is unlocking deep pockets which requir…
Shouldn't 25 per year suffice?
Re: Lecture 19: Sales and Marketing – How to Talk to Investors
#18Re: Lecture 19: Sales and Marketing – How to Talk to Investors
#19Re: Lecture 19: Sales and Marketing – How to Talk to Investors
#20Sorry to be a party pooper but this is sales 101 - nothing special either about the talk or the slides. Maybe interesting for people who has zero experience. I won't drop a dime for this education - sorry if I am being harsh.
Then I guess it's a good thing that it's available to you completely free, isn't it?