When you are feeling all touchy feely about this move, keep in mind the profit margins at academic publishers are higher than Apple. Yes, THAT Apple. Source: https://alexholcombe.wordpress.com/2013/01/09/scholarly-publ...
[1] pg 50 of http://www.aaas.org/sites/default/files/AAAS_2013-Annual-Rep...
[2] https://acswebcontent.acs.org/annualreport/financials_financ...
[3] http://www.plos.org/wp-content/uploads/2014/09/2013-2014-Pro...