I don't like any of them. Markdown, ReST, various wiki/forum dialects of "simplified" text formatting. They are all as complicated if not more complicated than just writing HTML. They all have a bunch of rules and special cases. I'd rather just write in HTML which I already know. I don't understand the motivation for any of these "alternative" markup formats. Normal non-technical people want Word (or at least, some k…
Compared to LaTeX, markdown markup is less obtrusive: a single asterisk/double asterisk/double backtick interrupts the flow of text less than an \emph{} or \textbf{} or \textit{}. Since there's less noise, it's easier to proofread and edit the source document. [The same is true for HTML vs. markdown]