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But so far, this hasn't translated into more contacts from clients.
Is it because of the copy? Is it because people stop at the interactions page and don't check the rest of the website? It's our portfolio?
I'm interested in knowing the point of view from HN people.
URL: http://whitesmith.co
Here are my recommendations:
1. You need to spend a lot of time in your Google Analytics to see where things are going wrong.
2. You should use something like Sessioncam to let you view real people coming to your website.
3. Take something like the service at usertesting.com and have people try and complete various tasks on your website.
Those three things alone will make it extremely clear as to where the problems are for you better than comments on here ever will I suspect.
Honestly I find the whole experience super unintuitive and would have bounced in a heartbeat usually. Sorry to be the bearer of bad news because I have no doubt that a lot of time and effort went into it and I don't mean it in a disrespectful way at all. Here are my recommendations: 1. You need to spend a lot of time in your Google Analytics to see where things are going wrong. 2. You should use something like Sessio…
Honestly I find the whole experience super unintuitive and would have bounced in a heartbeat usually. Sorry to be the bearer of bad news because I have no doubt that a lot of time and effort went into it and I don't mean it in a disrespectful way at all. Here are my recommendations: 1. You need to spend a lot of time in your Google Analytics to see where things are going wrong. 2. You should use something like Sessio…
Agree with mhoad and his assessment/tips. Very confusing as to what I am supposed to do. While it does look like you put a lot of time and effort into, if I were a potential client and found your site I would really have no idea what you do or what you can offer me without having to dig through unclear screens to find it. And even your about page, while giving a general overview doesn't lead me to why you better and…
Do you have any suggestions on how to fix some of the problems? (If not, that's ok.)
Other people pointed to the design so let me mention one other thing - copy text. That page where I can see your team members made an awful impression on me. I understand you wanted to be cool and light-hearted but this should be at least a little work related and POSITIVE. Right now it's strange at best.
Thanks for commenting. 1 - Can you please clarify that you were talking about the landing page (interactions), or about the team page (whitesmith.co/team). 2- What do you mean about being "at least a little work related and POSITIVE"?
That would help us see where to start solving the issues. :)
It wasn't until I found your github repo that I realized you're a ruby/rails web development shop and that your definition of "full-stack" means both CSS and Javascript.
The worst thing is, if you're a web development shop, you're selling your ability to communicate, to engage users, and turn them into customers. My #1 take away from that page is, "how can you sell my product if you can't even sell yourselves?"
Kudos for not using Yet Another Bootstrap Landing Page. But there's a reason that so many people use that template; that standard landing page makes it easy to communicate an elevator pitch about your product and invites a clear call to action. That should be the minimum bar for you to replicate.