Earlier quoted context omitted.
Google isn't a monopoly for the users of the search engine - you're right, they can move to whichever search engine they like - many which are almost or as good as Google. The problem is for advertisers and website owners. If you are advertising on search engines and you don't have your adverts on Google, you're missing out on 90% of users. That's why they're a monopoly. Moving your adverts to Bing just isn't an alte…
True but those users aren't stuck on Google and can easily move on to Google. Also why have you restricted yourself to advertising on search engines? It's like complaining that if I'm advertising on basketball games and I don't have my adverts on NBA games then I'm missing out on 90% of people who watch basketball games. Should we break up the NBA? By the way, I don't mean to be argumentative. The closest reason I co…
Your NBA example doesn't really work because it's missing the abuse of power (not really sure how you could alter the analogy to fit). Talking of the App Store, if Apple had 90% of the marketshare and then started altering search results so that when you search for, say, "Microsoft Word" the first result is "Pages" instead, I'm sure the EU would have something to say about that, too. (I actually think that Apple is probably overall quite pleased that it doesn't have majority marketshare as it gives it a lot more flexibility.)
By the way, I'm not saying I necessarily agree with breaking up Google but I can understand why the EU is considering this.