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A Eulogy for RadioShack

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Re: A Eulogy for RadioShack

#41
post #4

I remember flipping through the Radio Shack catalogue as a kid in the late 70s, early 80s, and making my virtual xmas shopping list (I almost never got the things I actually wanted). radio-controlled cars, walkie-talkies, metal detectors, tape recorders, electronics kits. I also remember being able to walk into a Radio Shack in my local mall and stroll over to the electronics section and pick out just the right resis…

Last weekend, I needed a 10 Ohm resistor and breadboard for a small project - I'd ordered everything else I needed online, and thought I still had spares of those two parts that I couse use. I was somewhat surprised to realize that RadioShack still carried both, and that the prices weren't that bad.

Re: A Eulogy for RadioShack

#42
post #34
post #19

Earlier quoted context omitted.

Let me demonstrate the problem to you, I have two tabs open on my browser Radioshack.com 10 foot HDMI cable $29.99 "marked down" to $15.99 plus sales tax amazon.com 3 meter HDMI cable $7.49 plus... plus nothing, free prime shipping So I can order from amazon right now and have it in two days, or wait days/hours until I have time to visit a legacy brick and mortar and pay twice as much. So without even looking at the…

> Maybe building rents have exploded? I think this is plausible as a contributing (but by no means primary) factor. I owned a few stores in malls in the 2k's and before the Great Recession hit, the publicly traded mall management companies didn't realize how overbuilt and over-priced their spaces were and charged accordingly. Absolutely insane per-square foot rents + gross profit % of rent. It was absolutely impossib…

"combined with a mismatch in demographics"

As a concrete example, the local indoor upscale mall used to sell absolutely everything in the early 80s, like a giant department store. So you can take a teenage son to the mall in the 80s and drop him at Radio Shack to look at computers, video games, scanners, ham radio, stereos, speakers, car audio... but the mall has since converted into 95% womens designer fashion and 5% food court, so the Radio Shack has to switch to selling cell phones to women if they don't want to close. As one of the few non-womens fashion stores left in the mall, in the long run, closing is inevitable, and as a stand alone store they can't compete with the giant stand alone Best Buy store, so they're kind of doomed.

I had a model 3 and several coco models including a complete OS-9 system. I never owned anything as nicely designed or as technologically advanced as OS-9 until linux in the early 90s. There's a rather optimistic assumption that technology only moves forwards, but the msdos era wasn't that long ago and provides a counterexample.

Re: A Eulogy for RadioShack

#44

While it's glib to say that Radio Shack was lost for the want of a space, the change in their corporate identity from "Radio Shack" to "RadioShack" -- 1995 -- coincides with their slide to irrelevance nicely enough to seem kind of symbolic. We don't really know what the Internet is, but we've noticed that cool companies are using CamelCase. I suspect it's hard for people who are under 30, maybe even 40, to believe ho…

> While it's glib to say that Radio Shack was lost for the want of a space

But it might be accurate to say that Radio Shack was lost for want of space; to wit, Radio Shack's store format was optimized for electronics-as-niche-hobby, and Radio Shack really never adapted to electronics-as-mass-market, and their small format stores suffered with too little focus for the small space (both in terms of mass consumer vs. hobbyist offerings, and lack of focus within the growing part of the store assigned to mass consumer offerings). RS's corporate parent did eventually get the idea that larger stores were needed, but it got into the game late with Incredible Universe, and eventually got out again.

From at least the early-1990s, Radio Shack has had about as much focus as Fry's -- with stores that often have a footprint significantly smaller than a typical Fry's checkout area.

Re: A Eulogy for RadioShack

#45

Earlier quoted context omitted.

Exactly. It makes me sad that the only remaining source of electronic parts in many areas is likely to close down. Even with other options nearby, Radio Shack is still the closest place to me that sells such parts -- and the only one that's open past 5pm, or on Sundays. I wonder if there's a way for them to double-down on the geek side of their inventory. They're at least picking up a lot of "maker" inventory: Arduin…

Exactly! With the current maker movement you'd think they would be primed to reinvent themselves. After reading that article, however, I'm inclined to think that their problems are not so much from a market that changed out from under them, but rather are internal and self-inflicted. If so, then they completely deserve their current situation.

Yeah, that's their problem.

They've actually tried somewhat to stock parts that maker movement-types might want: I was in an RS recently, and I was shocked at how much Arduino stuff they had on the shelves, for instance. When you look at their website, though, it's dominated by Beats headphones and iPhone 6s - they've somehow managed to survive for at least 20 years or so without really picking the market they are trying to serve.

Re: A Eulogy for RadioShack

#46
I actually think RadioShack can turn things around. "Hacking" electronics is gaining ground esp with Arduino, Rpi, etc. Here's what I would do: - Beef up stock of "maker" electronics, Arduino's, Rpi, modules, kits etc. - Buy/build modules/kits, work with suppliers like SparkFun, Shmart, Adafruit for help in this area - Create "recipes" for building electronics and guide customers through purchasing the materials - Clear out all the rip-off electronics unless you are willing to match Amazon prices. - Get rid of smartphones, who buys these from Radio Shack??? - Most importantly, hold regular (weekly) free "maker sessions" for kids to learn principles of electronics and get them excited about it...similar to what Home Depot does

The more they focus on building/diy electronics the better, this is higher margin (and lower price) than simply retailing finished electronics, although they'll need to do some of that too I suppose.

Re: A Eulogy for RadioShack

#47

I'd be willing to bet that this is exactly the way it was at most, if not all, corporate RadioShack stores. On the other hand, the franchise stores (which mostly no longer exist) could be great places to shop and to work, because they were owned by actual breathing human beings, not faceless corporate overlords. My first "real" job after high school was at the local RadioShack, which was owned by one of the most amaz…

> It really saddens me to know that he'll likely have to drop the RadioShack name one day soon Could he turn his shop into a for-profit hackerspace that has inventory for projects?

This is an idea I've toyed with for a while, I called it 'prototype electronics' where the 'store' part had inventory that was known to work together so that projects could be designed, built, and sourced out of the store parts. (this was true early in the RS era as well of course)

There are some annoying liability (ie expensive) issues with letting minors operate soldering irons on the premises or while using solder that has lead in it. But mostly people just don't go out. So when you look at the probability of having enough "customers" you find you need a really large population base while maintaining a very small foot print. New York comes to mind or London. Hard to scale it to more spread out places.

Re: A Eulogy for RadioShack

#48
post #35
post #14

Earlier quoted context omitted.

Two Christmases in a row, I got a radio-controlled car from Radio Shack. Two years in a row, that car was dead by New Year's. I never asked for one again.

Were you recharging them?

I suspect he was. I used to take Radio Shack R/C cars and re-purpose them into robots. The best ones used treads as that would allow for differential steering which was much easier on the inverse kinematics than the front wheel steering. And Radio Shack always had a 'closeout/clearance' junk table that said R/C cars would end up on.

That experience lead me to understand that a common failure mode was that the radio receiver circuit had some tuning caps on it that would get jostled about, causing the car to cease responding. Not sure why they went with trim caps other than it meant everything else could be wider tolerances if they just tuned it once fully assembled. It did lead to a lot of fallout though.

Re: A Eulogy for RadioShack

#49
I worked at Radio Shack.

I was in high school and lived with my folks. I had almost no expenses. It didn't occur to me until much later what a bummer it all was.

- You get paid commission, something like 1% per sale. Commission was pointless because almost everyone already knew what they needed (AA batteries or a headphone adapter...).

- If your commission didn't add up to minimum wage, you got minimum wage. Since it was nearly impossible to sell $800/hr at Radio Shack, everyone made minimum wage.

- There was a computer screen in the back room that showed a leaderboard of on-duty employees, and how much each sold for the day in real-time. So even though everyone was making minimum wage, the employees were pitted against each other. This made every employee your enemy.

- If somehow you made a commission for the day, when the item was ever returned, they dock the commission from your next paycheck. So you ended up making less than minimum wage.

Re: A Eulogy for RadioShack

#50
Christ, I can't imagine what their corporate IT must be like.

Probably the Windows XP syndrome of never ever ever never investing into your infrastructure, but stretched over fourty years.

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