This is why Google built Chrome. Google's strategy has been to remove the layers between the user's intent to search and Google's own server. Every intermediate layer that Google does not control is a risk to their business. When viewed through these lens, many of the seemingly ancillary Google business units start to make strategic sense. Android (control the device), Chrome (control the browser), Fiber (control the…
Alaso, this is the same strategy that turned Google from "best buddy" to "arch rival" in the eyes of Apple and pushed Apple to have its own mapping service and offer other search options.
This is also the level of control that motivates people to try Duckduckgo, or switch to firefox.
In the end I think Google has a net win, but the reaction of the partner companies seems to be more negative than neutral.