I'm surprised by the privacy backlash in this thread! I understand why this product is so scary for someone who is concerned about privacy, but how is this that much worse than all the other devices you use? You carry a smart-phone that presumably has GPS, a microphone, and a camera everywhere you go. There's a camera and microphone on your laptop too. Both are cloud connected. If the NSA (or any other super-power) w…
I think you're asking the wrong question. It's about the company's motivation.
Google makes money from your data, and by showing you ads. Amazon makes money by creating services and devices that sell you products. Apple makes money just by selling you services and devices.
Looked at this way, I certainly trust Apple more than Google or Amazon, and this is borne out by Apple's recent "A message from Tim Cook". http://www.apple.com/privacy/