Hooked – How to Build Habit-Forming Products
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Hooked – How to Build Habit-Forming Products
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Re: Hooked – How to Build Habit-Forming Products
#2I wrote Hooked along with Ryan Hoover (founder of Product Hunt) to help companies build better products. It's been wonderful seeing how companies have benefited from using the Hook model to create healthy habits.
The book was just named one of the best business books of 2014 by Goodreads: https://www.goodreads.com/choiceawards/best-business-books-2...
There's a video of a talk I gave at The Next Web conference on the book here: http://www.hookmodel.com/#book
Happy to hang out and take any questions until about 11 am PT.
Re: Hooked – How to Build Habit-Forming Products
#3I wrote Hooked along with Ryan Hoover (founder of Product Hunt) to help companies build better products. It's been wonderful seeing how companies have benefited from using the Hook model to create healthy habits. The book was just named one of the best business books of 2014 by Goodreads: https://www.goodreads.com/choiceawards/best-business-books-2... There's a video of a talk I gave at The Next Web conference on the…
what is the biggest change you see in people's mindsets after reading hooked or attending one of your workshops? By people I mean founders or other product people
Re: Hooked – How to Build Habit-Forming Products
#4I wrote Hooked along with Ryan Hoover (founder of Product Hunt) to help companies build better products. It's been wonderful seeing how companies have benefited from using the Hook model to create healthy habits. The book was just named one of the best business books of 2014 by Goodreads: https://www.goodreads.com/choiceawards/best-business-books-2... There's a video of a talk I gave at The Next Web conference on the…
Hi Nir, since I read the first self-published version I've been seeing applications of the 'Hooked' pattern everywhere - from Meetup groups to college dating to rideshare apps.
Did you see this as a universal pattern, or did you develop it from a specific case and then find that it applied very broadly?
Re: Hooked – How to Build Habit-Forming Products
#5Hi Nir,
I'm midway through the audiobook now and must say, its really fantastic. So many concepts packed into a relatively short listen. This will probably be something I have to play through a couple of times to even catch a first pass at everything.
My first question is a more technical one, though. The book makes mention to a couple figures. They are described by the narrator, but I was wondering if these were available to audiobook listeners online somewhere. I purchased the book through Audible and got access to your great pack of Extras, too.
More on-topic with the content of the book... Do you think that when forming habits (new service or new users) the synthesized triggers should be purely transactional, or are "digest" newsletters effective as well? By transactional, I mean push notifications, comment reply notifications, and other things that are generated by a user's preferences, connections, etc.
Thanks again for the great resource. Looking forward to continuing the audio book and leveraging the techniques you mention for years to come.
Re: Hooked – How to Build Habit-Forming Products
#6I wrote Hooked along with Ryan Hoover (founder of Product Hunt) to help companies build better products. It's been wonderful seeing how companies have benefited from using the Hook model to create healthy habits. The book was just named one of the best business books of 2014 by Goodreads: https://www.goodreads.com/choiceawards/best-business-books-2... There's a video of a talk I gave at The Next Web conference on the…
Hi Nir, since I read the first self-published version I've been seeing applications of the 'Hooked' pattern everywhere - from Meetup groups to college dating to rideshare apps. Did you see this as a universal pattern, or did you develop it from a specific case and then find that it applied very broadly?
I started out looking for what made technology habit-forming but then the more I dove into the research and the model I started seeing it in all sort of products and experiences.
Re: Hooked – How to Build Habit-Forming Products
#7I wrote Hooked along with Ryan Hoover (founder of Product Hunt) to help companies build better products. It's been wonderful seeing how companies have benefited from using the Hook model to create healthy habits. The book was just named one of the best business books of 2014 by Goodreads: https://www.goodreads.com/choiceawards/best-business-books-2... There's a video of a talk I gave at The Next Web conference on the…
what is the biggest change you see in people's mindsets after reading hooked or attending one of your workshops? By people I mean founders or other product people
One of my favorite things to see after a workshop or hear someone tell me after they've read the book is that now they understand what's missing in their product. Finally, they know what to do next!
At my last company, we constantly struggled with the question "what should we build? What features matter?" With Hooked, I wanted to make a guide book to help product makers prioritize based on the psychological principles of what drives user engagement.
Re: Hooked – How to Build Habit-Forming Products
#8I've learned a ton from Nir's writing and talks.
Fun fact: before we published the book Nir had the genius idea of crowdsourcing feedback from his readers. Hundreds of people read a rough draft in Google Doc version, correct (the inevitable) typos and annotating suggestions for improvement. It was a great way to get early feedback before finalizing the book and allow its most dedicated readers to be a part of it. Everyone that helped is listed in the back of the book.
Re: Hooked – How to Build Habit-Forming Products
#9Hi Nir, I'm midway through the audiobook now and must say, its really fantastic. So many concepts packed into a relatively short listen. This will probably be something I have to play through a couple of times to even catch a first pass at everything. My first question is a more technical one, though. The book makes mention to a couple figures. They are described by the narrator, but I was wondering if these were ava…
One of the shortcomings of audio books is no appendix. Sorry about that. Write to me through my blog and I'll email it to you: http://www.nirandfar.com/contact
Regarding your question on triggers, when it comes to newsletters, the external trigger is unread email message in your inbox. The "action" then is opening the message to see the "variable reward" inside.
Re: Hooked – How to Build Habit-Forming Products
#10Hey Nir, you mentioned at startup grind the promise of wearable devices. Where do you feel the internal/external trigger gap will change greatest once traditional smartphones are eclipsed by different channels of interaction (vibration, physical movement, sounds, etc.)?