Awful or Awesome?: This Browser Extension Clicks Every Ad to Confuse the System

The one thing that pops into my head is Malvertising (http://en.wikipedia.org/wiki/Malvertising).

The idea behind it makes sense (like gaming survey data which results in useless analysis), but I'm unsure how it can protect the user from accidentally injecting malware from malvertisng ads. Seems like a dangerous game to me.