> I’d propose that percent bodyfat is a better “north star” metric for health than weight itself. I’d like to have more muscle and less fat, and I think that’s true of most men
That depends on the goals you have for your metric. % fat by weight is probably a better fit than total weight for describing body image, but there are two issues that help the viability of total weight:
1. There's not so much variation in % body fat by weight, which means confounding "amount of weight that is fat" with "amount of weight that is anything" doesn't lose you much in practice.
2. Total weight is extremely easy to measure, always desirable in a metric.
And, as you note, while replacing fat mass with muscle mass generally makes men more attractive, the same is not true for women, who are in my experience the vast majority of the "worried about their weight" audience.