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Google Inbox

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Re: Google Inbox

#101

Post by afro88 »

egeozcan wrote: post #49
jaysonelliot wrote: post #25

Slightly off-topic, but can we talk about that video? I would love it if Google could just sell me on the idea of their products for once, instead of trying to sell me on a twentysomething Brooklyn lifestyle. When I get hit in the face with these cheap emotional ploys that feel like an early 2000s Microsoft Zune ad, I get distracted from the actual product being touted. My resistance goes up. Does this approach work…

I also found myself thinking about the lifestyle of the people in the video, instead of the product. I'm no marketing expert but I suspect that this is a bad thing for a successful campaign. I haven't seen anything in the video that's not already available with the combination of Google Plus, Gmail, Google Keep and Google Now - maybe that's why I feel that way. Can't tell.

Marketing like this is supposed to form a link between the context (Brooklyn hipster lifestyle) and the product. So next time you hear about Inbox you'll think of the lifestyle and subconsciously go "maybe if I have inbox my life will be more like those cool happy good looking rich Brooklyn hipsters on the ad". Their target market with this ad is people that want to be like or have this (or a subset of this).

Apple is a more inherently hipster company that (I'm guessing here) has a large hipster marketshare. It's known for being hipster, so the link is already there. No need for ads like this to form that link to try and capture the twenty something crowd that wants this lifestyle.

Hacker news is full of people that value function, results and optimised workflow, which are essentially all that matters with an email app. So this form of marketing is lost on them :)

Re: Google Inbox

#102

Post by serverholic »

Rezo wrote: post #74
GuiA wrote: post #19

Congrats to Google on shipping! Side question: am I the only person fully satisfied by my email workflow? I practice inbox 0- if an email is in my inbox, it means something needs to be done about it (whether it's replying, filing a bug report, writing a patch, etc). Once it's done, it gets archived. I star the stuff that I'll need to refer to later, like tickets for a flight or concert. I then have a few server side…

I wouldn't say I have a problem with email as it is today, but I am the exact opposite of you; I never archive or organize any of my email (besides rules for labeling email lists and groups so they directly bypass my inbox). I appear to have 11,600+ emails in my Gmail inbox. If I need something, I just search for it. As the Gmail search is really, really, good, I can pretty much instantly bring up any thread. I there…

Yeah I don't get the point of inbox zero either. I don't see any functional improvement so really it's just wasting time so you can pat yourself on the back.

Re: Google Inbox

#103

Post by [deleted] »

Zelphyr wrote: post #65
jaysonelliot wrote: post #25

Slightly off-topic, but can we talk about that video? I would love it if Google could just sell me on the idea of their products for once, instead of trying to sell me on a twentysomething Brooklyn lifestyle. When I get hit in the face with these cheap emotional ploys that feel like an early 2000s Microsoft Zune ad, I get distracted from the actual product being touted. My resistance goes up. Does this approach work…

I find it interesting that I'm not the only one turned off by that video. I thought maybe I'm just not the target demographic but now that you mention it; it looks like just about every other video marketing some tech production. Its so... cookie cutter.

[deleted]

Re: Google Inbox

#104

Post by aroch »

dmayle wrote: post #95
aroch wrote: post #30

Is Inbox going to be broken on GApps accounts like Now is?

Disclaimer: Googler In what way do you think Now is broken with GApps accounts? I use Now with GApps, and don't know what you're referring to.

Gmail integrations just don't work with some accounts and will never work with the primary account. Email integration will ignore some forwards/catch-all accepted emails but work fine with others. It seems awfully flakey.

I have an entire GApps domain that I can't even turn Now on for, and I have no idea why.

Edit: Ahh the standard HN, "someone said something about Google that isn't glowing" flag instinct. Sorry that my experience with Now has been negative and you don't like that, flag away. Amusingly, the video comment (id=8493719) was flagged down into the negatives rather quickly, partially recovered and is continually being flagged.

Re: Google Inbox

#105

Post by glibgil »

gk1 wrote: post #52
jaysonelliot wrote: post #25

Slightly off-topic, but can we talk about that video? I would love it if Google could just sell me on the idea of their products for once, instead of trying to sell me on a twentysomething Brooklyn lifestyle. When I get hit in the face with these cheap emotional ploys that feel like an early 2000s Microsoft Zune ad, I get distracted from the actual product being touted. My resistance goes up. Does this approach work…

The video actually caused me to laugh from how cliche it is: A racially diverse group of 20-somethings doing "active" things like skateboarding and running on the beach.

Google just made their launch look this cool http://youtu.be/6n1vtZR16RY

Re: Google Inbox

#106

Post by arenaninja »

I haven't tested it, but watching the video with no sound it looks like making email more like a social network. Either way, how about going back to the way email used to be? I dislike composing e-mails inline, I dislike having to dig through a menu to pop out a modal, or having to memorize everyone's icons because apparently text isn't cool anymore.. how about giving me a page dedicated to composing, instead of adding another layer to the current page and hiding the options from plain sight? From what I've seen on this so far, it appears that this moves in the opposite direction of that

Re: Google Inbox

#107

Post by kin »

GuiA wrote: post #19

Congrats to Google on shipping! Side question: am I the only person fully satisfied by my email workflow? I practice inbox 0- if an email is in my inbox, it means something needs to be done about it (whether it's replying, filing a bug report, writing a patch, etc). Once it's done, it gets archived. I star the stuff that I'll need to refer to later, like tickets for a flight or concert. I then have a few server side…

I also do inbox 0 the exact same way you do but sometimes it's not enough. For example, if an online retailer sends me promotions I don't care about, I'd like them to be auto-archived for when I actually feel like buying something, but I don't want to miss my purchase confirmations.

Google's new categories help and Inbox sounds promising but I feel like there's too much assumption going on in parsing the emails.

Really, I'd like email addresses to be on the domain level. For example, mail@cool_username.gmail.com and flights@cool_username.gmail.com. Then, give me granular control over how "mail" or "flights" get categorized and give me nested categories.

Re: Google Inbox

#108

Post by sprokolopolis »

gk1 wrote: post #44
GuiA wrote: post #19

Congrats to Google on shipping! Side question: am I the only person fully satisfied by my email workflow? I practice inbox 0- if an email is in my inbox, it means something needs to be done about it (whether it's replying, filing a bug report, writing a patch, etc). Once it's done, it gets archived. I star the stuff that I'll need to refer to later, like tickets for a flight or concert. I then have a few server side…

I set aside time every Monday for getting to "inbox zero." That's when I go through every email in my inbox -- including those I've let linger for the past week -- and do one of the following: - If it requires a task and I can do it within 2 minutes, then I just do it. - If it requires a task that'll take more than 2 minutes, I schedule the task on my calendar and archive the email. - If it's just for future referenc…

The video on the blog post says that it is separate from Gmail and that you are welcome to use both. I assume they plan on keeping it that way.

Re: Google Inbox

#109

Post by wink »

GuiA wrote: post #19

Congrats to Google on shipping! Side question: am I the only person fully satisfied by my email workflow? I practice inbox 0- if an email is in my inbox, it means something needs to be done about it (whether it's replying, filing a bug report, writing a patch, etc). Once it's done, it gets archived. I star the stuff that I'll need to refer to later, like tickets for a flight or concert. I then have a few server side…

I seem to be the only person in the world whose email is only broken since forced to use GMail on a work account (and Thunderbird totally fails at using the IMAP thing).

I mean, searching for "vpn" doesn't give me the mail that contains "openvpn"? Or it's that incompatible to my workflow that not even RTFM works...

Re: Google Inbox

#110

Post by magicalist »

mankyd wrote: post #84
cottonseed wrote: post #50

> designed to focus on what really matters So it has open and auditable secure end to end encryption?

Not exactly what you want, but there is at least this: https://www.google.com/transparencyreport/saferemail/

also https://code.google.com/p/end-to-end/
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