Verizon told me the full price of my 6 and how that was broken down based on two different plans I could choose.
In the end since I had completed and past the end of my contract on the 4s the 6 was free. Pay 200 to get it and get 200 back for returning the 4s.
There are some good deals out there but most people don't look for them or worse ignore them. There are people won't do the 4s or such trade in because "its a hassle". Yeah, they mail you mailer and you send it back in postage paid. Oh, fill out a form on the site to start the process.
There are people who don't care what the true price is just as there are people who don't want to know; they aren't the same people