Probably the most interesting thing from Apple today, in my opinion. The ability to buy short term plans from different providers effortlessly can turn my tablet into a much more versatile device, and increase competition and reduce long-term carrier lock-in. It's pretty sweet and if it can set a standard for phones then we'll see carriers become true utilities between which customers can switch easily if they get po…
It makes sense for the consumer, but I don't think that's in the financial interest of the companies who have worked hard to make long-term service agreements for you phone something that is colloquially accepted in North America. I'm with you, I'd like to see the market change. Just.. don't hold your breath.
I understnad Pay-As-You-Go is much bigger in the UK, I wonder if that's because the companies there never tried to push long-term agreements of if they've actually found PAYG more profitable.