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Lecture 6: How to Start a Startup

startupclass.samaltman.com

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Re: Lecture 6: How to Start a Startup

#13
Enjoyed the talk. Key takeaway for me was the need for explicit sequencing of product market fit and growth hacking (i.e, don’t bother with growth hacking if you don’t have PM fit). I suppose it is obvious intuitively, but demonstrating PM fit via retention metrics (“make sure your retention flat lines at the appropriate level”) was an interesting take. It can be easy to create work and activity doing growth hacking creating an illusion of progress. Keeping PM fit/growth separate and sequenced is a good lesson.

Re: Lecture 6: How to Start a Startup

#16
post #13

Enjoyed the talk. Key takeaway for me was the need for explicit sequencing of product market fit and growth hacking (i.e, don’t bother with growth hacking if you don’t have PM fit). I suppose it is obvious intuitively, but demonstrating PM fit via retention metrics (“make sure your retention flat lines at the appropriate level”) was an interesting take. It can be easy to create work and activity doing growth hacking…

This needs to be better understood/accepted by startups, but it's a bitter pill to swallow for many entrepreneurs.

I wrote a book on growth hacking and now often get requests (sometimes casual, sometimes formal) on how a startup can "growth hack" or accelerate their growth. Then when I ask about the basics like target market, retention metrics, customer feedback etc - I get a bunch of blank stares.

It's no good driving more traffic or "virality" when people aren't interested in your startup in the first place. I'd say in 9 out of 10 cases, there's still a ton of PM fit work to be done by startups who think they are in the "growth hacking" stage.

The problem is, I'd say most first-time entrepreneurs just think the only obstacle they need to overcome is getting more people seeing their website, or downloading their app. It's hard to accept that your startup is not ready for growth because it's not providing any clear value yet.

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