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And snapchat plans to make money how? Plus, at least in europe kik and viber seem a lot more popular than snapchat. And it would take them about an afternoon to add a "self destruct" checkbox to their image and video dialogs... I can understand yahoo desperately wanting to get a foot down "with the cool kids". But 10 billion, seriously?
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How do you monetize a large user base without credit cards? Ask Facebook. With Snapchat's curated "Our Story" stream it would be easy for them to superimpose a brand's logo on top of snaps that would get viewed by an audience that fits a particular demographic. I'd wager that companies see value in that.
Yeah it would be like subliminal messaging, like they used to do in cinemas. Remind me why they stopped?
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Yeah it would be like subliminal messaging, like they used to do in cinemas. Remind me why they stopped?
They didn't stop. The industry term of art these days is "embedded advertising" and it's used in television and movies far more than you would think. Hear a character mention a current brand name seemingly off-hand? Yeah, not an accident.
Subliminal messaging is flashing something up too quickly to consciously register, but still leaving an impression.
Reading things like this kinda depresses me. I guess I just don't understand what makes things popular on the web. I mean, I would have never thought things like Twitter, Instagram, all of the various messaging apps would ever get this much traction. I think it's bizarre.
The mistake here is that you are conflating your subjective preference with reality. You are implicitly evaluating something against your own context, but to understand why twitter,etc are successful, you need to ask questions about what OTHER people value, and why they do it.
>>"With Twitter, it wasn't clear what it was. They called it a social network, they called it microblogging, but it was hard to define, because it didn't replace anything. There was this path of discovery with something like that, where over time you figure out what it is. Twitter actually changed from what we thought it was in the beginning, which we described as status updates and a social utility. It is that, in part, but the insight we eventually came to was Twitter was really more of an information network than it is a social network." -Evan Williams
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The mistake here is that you are conflating your subjective preference with reality. You are implicitly evaluating something against your own context, but to understand why twitter,etc are successful, you need to ask questions about what OTHER people value, and why they do it.
You say that, but it is the same as the dotcom days, everyone thought it was a "new economy", yadda yadda. Right now, ALL these investments are highly speculative. Any of these companies could do a MySpace overnight.
Reading things like this kinda depresses me. I guess I just don't understand what makes things popular on the web. I mean, I would have never thought things like Twitter, Instagram, all of the various messaging apps would ever get this much traction. I think it's bizarre.
switching cost for the users on all these platforms is essentially nothing, which would scare me off as an investor
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They didn't stop. The industry term of art these days is "embedded advertising" and it's used in television and movies far more than you would think. Hear a character mention a current brand name seemingly off-hand? Yeah, not an accident.
Sure, that's product placement, and it is very hard to do well. Remember the Cisco placement in CSI, or Omega in Casino Royale? Utterly cringeworthy. Subliminal messaging is flashing something up too quickly to consciously register, but still leaving an impression.
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Sure, that's product placement, and it is very hard to do well. Remember the Cisco placement in CSI, or Omega in Casino Royale? Utterly cringeworthy. Subliminal messaging is flashing something up too quickly to consciously register, but still leaving an impression.
It's actually beyond product placement. It's about getting something in the story line that triggers brand awareness. This doesn't even mean showing or mentioning the product directly. I know several screenwriters who have their work subjected to this kind of editing. It is utterly subliminal and not at all similar to the popular culture version of "subliminal messaging" that you refer to.