Can't we just all settle for .webm? The cancerous patented MP4/H264 combination must die.
It's claimed that WebM is patent free, but this is impossible. There's just too many patents in the video space, any one of which could surface and tank this format.
Remember GIF itself was, for a while, subject to patent problems.
At least with H264 companies like Cisco are releasing implementations with indemnity from that (http://www.openh264.org/) which I think is better than coming up with some wonky new format.