Earlier quoted context omitted.
Ok, so your argument seems to be that if you hide behind an impersonal brand, you'll be safe. Sorry, but I'm not conviced: > No matter how many people hate General Motors, the spokesmodel of the latest TV commercial is not likely getting death threats. The spokesmodel probably doesn't get death threats, but what about the president or the CEO of GM? > Everyone in the state of Wisconsin viciously hates the brand of th…
As short as possible, people don't get undeserved hate, but self promotional brands get the burning hate of 10000 suns. Some of those self promotional brands are multinational megacorps and when you divide the internet hate machine between prez, CEO as you list, plus board members, major shareholder investors, 10 thousand dealership owners, 10 thousand service dept managers, probably 100 thousand salespeople, the ave…
That is obviously not true. Racism, homophobia, bigotry are every-day examples of undeserved hate.
Regarding the rest of your hypothesis - that when the brand is represented by a single person, the hate gets concentrated on that single person - it seems plausible.
I was going to make the argument that some types of "personal brands" seem to get more harassment than others, but then I found this piece about Mike Arrington (a white guy): http://www.blogherald.com/2009/01/28/michael-arrington-takes...