Maybe as the last big wave of people flocking to BTC figured out there's not a lot to do with it and lose interest? Because we've got to have moved past the point where it's all currency enthusiasts, and if you're not enthusiastic about alt. currency in general, is there any reason yet to prefer it?
bitcoin will be on your mind the next time you want to send/receive money oversees, i guarantee you that.
I'm not sure it will win, I have a pretty good/cheap service I used for this in the past already. But I'll at least look at it I guess.