Maybe as the last big wave of people flocking to BTC figured out there's not a lot to do with it and lose interest? Because we've got to have moved past the point where it's all currency enthusiasts, and if you're not enthusiastic about alt. currency in general, is there any reason yet to prefer it?
bitcoin will be on your mind the next time you want to send/receive money oversees, i guarantee you that.
Add in the fact that if you don't have access to a good exchange and you're using LBC or an ATM you're probably paying more than wire fees for any non-negligible amount even without considering the time.