Run Your Startup Like a Cult

I am the same way, my job is not my identity. I don't want any work perks, I just want to work. It doesn't say anything about my passion, or desire to succeed. It just means I have a full life outside of work, and don't desire someone replacing my activities with theirs.

I've worked in a couple startups, and I doubt you could find a person who wasn't happy with my work, or ability to work with others.

I just don't socialize with colleagues. I already have friends.

My first thought on reading the title was "so I should molest my employees' children while I appropriate their finances to offshore numbered bank accounts?"

A "cult" is not a good model for anything. Not only does it refer to a form of abusive relationship, but it also refers to a mindless follower dynamic. If I am founding a company to do innovative knowledge work, I do not want mindless followers. I want employees who are smarter than me in various ways, especially in areas that are my weaknesses, and I want them to apply themselves fully which means I need to pay them well or cut them in on ownership. Sure, maybe I could get a "bargain" on labor by hoodwinking people with image, but people wise up fast and I will have high turnover.

It's good to have a sense of mission and purpose, but that doesn't make something a "cult." The article contains some solid advice if you ditch the hyperbole.

It's also okay to have a company that demands a lot from its employees as long as its up front about that. An example would be SpaceX: apparently they are tough as hell to get into and they tell you up front that basically you'll have no life, etc., but lots of people want to work there because they believe in the mission. If I were in a different life phase / circumstance, I would work there knowing going in that I'm sorta gonna be joining the army for a while. (I'd also do it for the resume and the experience.) But I don't consider that a cult either, since the mission is real. They're actually building real spaceships that fly and stuff. To me "cult" means the mission is bullshit.

Rule 2: Giving People a Chance to “Change the World” Is a Lousy Way to Recruit Employees

Have to say that I roll my eyes every time I see an HN article titled "X is hiring: Help change the face of Y forever"

While at least some of the advice is solid ("give each employee just one job" is really just a special case of "make it clear who is responsible for the outcome, not just the process"), Thiel is either making a truly trivial argument -- your employees should be more than mere clock-punchers -- or is recommending a dangerous path for most companies. In my experience -- and, like many in tech, I have more experience with this than I or portfolio care to remember -- highly-insular, self-regarding companies are usually total failures, for the usual Kool-Aid-related reasons.

Such companies, whether startups or established firms, inevitably end up focusing on aspects of their business (prestige, culture, a particular product mix, a particular technology or implementation, internal politics) that are irrelevant or actively-damaging to their profitability and external relations. In short, they end up believing their own press, and stop falsifying their assumptions. SWOT analyses become elaborate exercises in self-justification, failures to hit revenue or profit targets are handwaved away, and exogenous causes for short-term improvements are taken as proof that the company is run by brilliant minds who are no less than the weltgeist on horseback.

I exaggerate, but only slightly. Survivorship bias is a powerful fallacy, and far more organizations starve from narcissistic self-regard than feast out on their good looks. Rather than cultic insularity, successful companies should constantly have their antennae out, alert for unexpected opportunities and dangers, especially if they clash with the company's stated "culture" or mission. (This sounds trivial, but it's very difficult in practice -- CEOs tend to be very psychologically invested in their cultures; lower-level employees are frequently unwilling to bring concerns up the line; managers often have political incentives to hide, mitigate, or redirect bad news; and it can be hard to separate the usual employee grousing from objectively-genuine concerns.)

Cults that try to adapt reality to themselves are suicide pacts; cults that adapt themselves to reality become religions.