Earlier quoted context omitted.
> Their philosophy, as is pervasive in the hosting industry, is that they have paying customers so whatever they are doing must be right. Obviously Amazon often also seems to act this way, but this particular maintenance was handled well afaict, and availability zones showed their value. This could explain why Rackspace was shopped around by Morgan Stanley. They may be profitable now, but Amazon and Google are going…
Shopped around, with no takers. At last count it was reported they've given up on that.
I think their best move would be to pivot to be a firm that manages solutions for corporations that refuse to move off on-premises equipment for whatever reason. Their CapEx costs fall away, and they already have a deep ocean of talent to draw on.
There are already large orgs that already do this, but Rackspace has the potential to suck A LOT less than they do at the same task.