Here's another interesting tidbit about plain packaging: the Australian government has been sued by big tobacco over this, under the terms of a trade agreement similar to the TPPA that is currently being negotiated in secret. These agreements allow large multinationals to sue governments who are party to them if they feel that legislation enacted by that government unfairly prejudices their business. The tobacco comp…
Would you prefer it any other way? Instead of going to the High Court your government can just say "what we say goes, and if you happened to be in business X that we no longer like, you're out of luck", I'd rather see them fight in courts. A dying business fighting tooth and nail for their survival is understandable and expected whatever poison they happen to be selling.
Does that answer your question?