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Circle opens doors to global audience

circle.com

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Re: Circle opens doors to global audience

#41

Post by gcb0 »

gphilip wrote: post #40

The website says that it is both free ("We don't charge fees when you convert funds to or from bitcoin with a linked bank account, when you store your bitcoin, or for bitcoin transactions.") AND insured ("All of the money in your Circle account is insured at no cost to you."). I am not sure how that will work out for them; given the short and eventful history of BC, I would assume that insurance charges would be quit…

if they follow you example, they will just convert "without fees" but using their much more expensive coversion rate

Re: Circle opens doors to global audience

#42

Post by JoeAltmaier »

joeframbach wrote: post #38
davidw wrote: post #3

I'm afraid people (regular people - not the HN following sort of people) are going to start getting confused between all the Circles and Squares and Stripes and so on.

In the infancy of the following brands, would you be able to derive the function of the company from its name?: Barnes and Noble Ben and Jerry's Black and Decker Briggs and Stratton Look, branding has trends. This is nothing new and has not negatively affected any of these brands.

McDonalds. KFC.

Re: Circle opens doors to global audience

#43

Post by gcb0 »

spoonerVille wrote: post #21
dabeeeenster wrote: post #6

This homepage is fucking terrible. HOW CAN I USE YOUR PRODUCT? What do I need? Credit card? Bitcoin address? Fiat bank account? PayPal? Is it a joke? "We believe in intuitive design and excellent customer support"! A design so intuitive I have no fucking idea what the hell is going on. Oh but you have some big depth of field photos of hot 19 year old girls on a beach. Brilliant. Just tell me in 1 sentence what you do…

from their site it's obvious what circle is: bitcoin for hip young white people

marketing 101 correction. they want to sell bitcoins to people that feel good identifying as rich hip young white people.

Re: Circle opens doors to global audience

#46

Post by josephwegner »

JoeAltmaier wrote: post #42
joeframbach wrote: post #38

Earlier quoted context omitted.

In the infancy of the following brands, would you be able to derive the function of the company from its name?: Barnes and Noble Ben and Jerry's Black and Decker Briggs and Stratton Look, branding has trends. This is nothing new and has not negatively affected any of these brands.

McDonalds. KFC.

:) Just gotta say it - KFC is a bad example here.

It stands for Kentucky Fried Chicken, which is pretty much exactly their product.

Re: Circle opens doors to global audience

#47

Post by josephwegner »

gphilip wrote: post #37

"Starting today, people can onboard into a Circle account and begin using digital money..." That sounds weird to me. I am not a native speaker of English, though. Is this normal usage? Googling for "onboard into" gives me headlines that do make sense to me: "Step onboard into history! - TripAdvisor" "Bus plunges with two babies onboard into trench — Guyana" "@KLM Is it possible to take crutches onboard into the cabin…

"onboarding" has become somewhat of a UX term. It refers to the process of taking a non-customer and turning them into a customer that understands and can use the product.

There's actually a website that gives examples of different company's "onboarding" experiences: http://www.useronboard.com/

Re: Circle opens doors to global audience

#49

Post by mcherm »

mrb wrote: post #33
mcherm wrote: post #12

If I can measure your priorities by viewing your site, it appears that your #1 priority is a certain look-and-feel (as dabeeeenster put it "photos of hot 19 year old girls on a beach"). Along these lines, you have also purchased "circle.com" - do you read Dave Eggers too? Your #2 priority must be investment, since the "Management", "Board", and "Investors" sections of the site are the only ones that contain any actua…

If you really want to understand how excited Jeremy Allaire (CEO of Circle) is about Bitcoin, I suggest you read the testimony he gave at the US Senate hearing on Bitcoin in November 2013. He was 1 of the 7 witnesses invited to testify: http://www.hsgac.senate.gov/download/?id=2369099f-b70d-42e2-... I do agree though that the Circle.com website is vague. What they offer as of today is buying and selling bitcoins. I b…

Amazon did an excellent job of this. They advertised themselves as an online bookstore. Then they began selling other items. They had the idea of selling everything, but they marketed themselves as a bookstore then branched out.

Re: Circle opens doors to global audience

#50

Post by JoeAltmaier »

josephwegner wrote: post #46
JoeAltmaier wrote: post #42

Earlier quoted context omitted.

McDonalds. KFC.

:) Just gotta say it - KFC is a bad example here. It stands for Kentucky Fried Chicken, which is pretty much exactly their product.

Not any more! They abandoned that name for several reasons - the state of Kentucky enforced their name as a trademark, plus 'Fried' became a bad word. So now they're just 'KFC'
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