Disclosure: I am the co-founder of Mixpanel This is far more of a competitor to Google Analytics instead of us. Google Analytics gives away their product for free - by that measure this is expensive! Though biased, I wanted to point out a few things since this isn't as amazing as one might think -- it comes with several gotchas (and please correct me if I am wrong): - Systems events will take up a LARGE portion of th…
For our startup the initial development scenario was: "add an event at everything the user does, lets think about what cares and what doesn't later". And for this mixpanel's "people" plans are perfect (until you have 25K users). But letting me 100M events is a no-brainer too (it's 4000 events/profile-month).
(I'm a founder at Heap.)