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Sendwithus (YC W14) Announces $2.3M to Humanize Transactional Email

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Re: Sendwithus (YC W14) Announces $2.3M to Humanize Transactional Email

#11

Post by Iftheshoefits »

FooBarWidget wrote: post #5
Animats wrote: post #4

By "humanize transactional email", they mean "make spam more effective". We're going to need filters for transactional emails that filter out the spam part.

What? Transactional emails are by definition not bulk emails. They're sent in response to an event, like when you've requested a password reset or when the system warns that the CPU is on fire.

E-mail doesn't have to be bulk to have spam in it. Not that I agree that the implication the parent post makes will be widespread, but I can certainly see some companies using such e-mails as an intrusive (spammy) marketing opportunity.

Re: Sendwithus (YC W14) Announces $2.3M to Humanize Transactional Email

#12

Post by mrmch »

doublerebel wrote: post #10

This is exactly what I've been looking for but couldn't find! Fantastic. Sendgrid strips HTML tags in their Template Engine but doesn't document it -- I debugged their WYSIWYG editor and gave them the source of the problem, but they asked me to send a video. After 4 rounds with support I had nearly given up on finding a good service that mashes developers with the marketing and design departments. Three tips: 1. Plea…

Hello fellow BC startup! I've brought your tips up with the team, thanks for your feedback!

We use Jinja templates behind the scene, which doesn't autoescape by default -- so you're free to inject HTML through a variable. You can manually escape template variables with {{ my_var|e }}.

Re: Sendwithus (YC W14) Announces $2.3M to Humanize Transactional Email

#13

Post by bvanvugt »

bedane wrote: post #9

You mean I'll have to read through marketing BS when I need an important piece of data in an email I just received? Wow, can't wait.

Email Marketing is changing. It's no longer about spamming customers with "marketing BS" whenever possible. It's about sending the right content at the right time and delighting your customers.

Email (especially transactional email) should be an extension of your product, owned by creative and ambitious product teams - that's what Sendwithus enables.

Re: Sendwithus (YC W14) Announces $2.3M to Humanize Transactional Email

#14

Post by Animats »

Iftheshoefits wrote: post #11
FooBarWidget wrote: post #5

Earlier quoted context omitted.

What? Transactional emails are by definition not bulk emails. They're sent in response to an event, like when you've requested a password reset or when the system warns that the CPU is on fire.

E-mail doesn't have to be bulk to have spam in it. Not that I agree that the implication the parent post makes will be widespread, but I can certainly see some companies using such e-mails as an intrusive (spammy) marketing opportunity.

They already do. Blocking images in emails usually helps. Blocking third-party content is essential. Some of the usual suspects, such as "constantcontact", should just be blocked.

Re: Sendwithus (YC W14) Announces $2.3M to Humanize Transactional Email

#15

Post by markdown »

Iftheshoefits wrote: post #11
FooBarWidget wrote: post #5

Earlier quoted context omitted.

What? Transactional emails are by definition not bulk emails. They're sent in response to an event, like when you've requested a password reset or when the system warns that the CPU is on fire.

E-mail doesn't have to be bulk to have spam in it. Not that I agree that the implication the parent post makes will be widespread, but I can certainly see some companies using such e-mails as an intrusive (spammy) marketing opportunity.

We're sad because we haven't heard from you in 12hrs. Did we do something wrong? Do you not love us? Log in now to show your love for our amazeballs saas app that was handcrafted with love and powered by coffee.

Re: Sendwithus (YC W14) Announces $2.3M to Humanize Transactional Email

#16

Post by sethammons »

doublerebel wrote: post #10

This is exactly what I've been looking for but couldn't find! Fantastic. Sendgrid strips HTML tags in their Template Engine but doesn't document it -- I debugged their WYSIWYG editor and gave them the source of the problem, but they asked me to send a video. After 4 rounds with support I had nearly given up on finding a good service that mashes developers with the marketing and design departments. Three tips: 1. Plea…

I'm a dev at SendGrid. I pointed out your comment to my product owner. He would love to chat with you to see what we can do to improve. Hit up my email in my profile, and I'll get you two in touch.

Re: Sendwithus (YC W14) Announces $2.3M to Humanize Transactional Email

#17

Post by pedrosorren1 »

mrmch wrote: post #2

Cofounder of Sendwithus -- I just wanted to give an additional shout out to some of the amazing angel investors included in this round. Full details on AngelList ( https://angel.co/sendwithus ). I think it shows how funding in the valley has changed when a company founded and based in a tiny Canadian city (Victoria, BC) can grow like this.

Congrats to SWU. You guys rock and are the example that there is still a lot of innovation to happen in the world of email.
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