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This is a decent article on enterprise/SaaS sales, but no knowledgeable person has ever claimed that a SaaS product can reach its customers without sales.
and yet I find that is a commonly held misconception, and that there are many founders who think of sales as a four letter word.
A corollary is that your SaaS product needs to be priced in a way that enables sales (typically >$5K ACV).
Could you be more explicit please? I have no idea what's ACV.
The lower your price, the more your product and sales process needs to be self-service, because you can't afford to send a salesperson out for a $1000/yr contract (airfare + hotel + rental car + their time, annnd you're over any possible return, even before including R&D and support costs)
A corollary is that your SaaS product needs to be priced in a way that enables sales (typically >$5K ACV).
Could you be more explicit please? I have no idea what's ACV.
http://saasaddict.walkme.com/getting-your-saas-acv-annual-co...
This is a decent article on enterprise/SaaS sales, but no knowledgeable person has ever claimed that a SaaS product can reach its customers without sales.
There are billions of individuals and millions of small businesses that can be reached without a sales team. If you don't want to do sales, then don't target enterprise customers. I make my living with SaaS products, and have never made a cold call or sent an unsolicited mail about it.
There are billions of individuals and millions of small businesses that can be reached without a sales team. If you don't want to do sales, then don't target enterprise customers. I make my living with SaaS products, and have never made a cold call or sent an unsolicited mail about it.
Out of interest then, how do people hear about your SaaS? Word of mouth and Google searches only?
A corollary is that your SaaS product needs to be priced in a way that enables sales (typically >$5K ACV).
Earlier quoted context omitted.
Out of interest then, how do people hear about your SaaS? Word of mouth and Google searches only?
I run a low-budget (<$1000/mo) PPC and retargeting ad campaign which is where most of the first customers came from. Today, at least 80% of new signups are either referrals (word-of-mouth, or articles/blogs/tweets written by current and past customers) or from organic search. The #1 keyword in my paid PPC campaign is just the brand name.